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Web Accessibility: Why It Matters & How We Build Inclusively

Web Accessibility: Why It Matters & How We Build Inclusively

February 15, 2025
5 min read
Jansky Design Team

Imagine trying to navigate a website using only your keyboard, or struggling to read text because the contrast is too low. For millions of people, this isn't hypothetical – it's their daily reality. Web accessibility (often shortened to a11y) means designing and building websites that everyone can use, regardless of their abilities or the technology they use.

Diverse group of people using different devices including assistive technology
At Jansky Design, accessibility isn't an optional extra; it's baked into our process from the start. Why? Because it's the right thing to do, it expands your reach (to ~20-25% of the population!), improves SEO, enhances usability for all, boosts your brand reputation, and reduces legal risk. It's a win-win-win.

Our Commitment: Following WCAG Standards

We primarily follow the Web Content Accessibility Guidelines (WCAG), aiming for Level AA compliance as a baseline. These guidelines are organized around four core principles known by the acronym POUR:

  1. Perceivable: Can users perceive the content? (Think alt text, captions, contrast).
  2. Operable: Can users interact with all controls and navigation? (Think keyboard access, focus states).
  3. Understandable: Is the content and operation clear and predictable? (Think simple language, consistent layouts).
  4. Robust: Can the content be reliably interpreted by different browsers and assistive technologies? (Think valid HTML).

The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.

Tim Berners-Lee

Key Practices We Implement (Examples)

Beyond the principles, we implement concrete techniques like: Semantic HTML: Using
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Building an accessible web benefits us all. Let's work together to create digital experiences that welcome everyone.

Tags

Accessibility Inclusivity

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